IRVINE, Calif., March 1 -- Mazda North American Operations (MNAO) today reported sales of 23,580 vehicles in February -- a 13.0 percent increase versus the same period last year.
Mazda's strong February was led by impressive sales of its popular MAZDA3 and sporty MAZDA6. MAZDA3 reported sales of 7,536 units, accounting for a 7.0 percent increase versus last year, while MAZDA6 jumped 12.0 percent to 6,818 units sold.
The versatile MPV also saw an increase in sales as it posted sales of 1,546 units, accounting for a 3.0 percent gain over last year. MAZDA5 continues to be a strong seller as it posted sales of 2,138 units while the MX-5 Miata posted sales of 1,295 units.
"The fact that the majority of our vehicles saw an increase in sales over last February proves that the Mazda lineup appeals to a wide range of customers," said Jim O'Sullivan, president and CEO of Mazda North American Operations. "One thing all Mazda vehicles have in common is they each contain the soul of a sports car. From the MAZDA3 to the MX-5 Miata to the MPV, each vehicle offers a different driving experience yet is still fun to drive."
Mazda North American Operations is responsible for the sales and marketing, customer parts and services support of Mazda vehicles in the United States. Headquartered in Irvine, Calif., MNAO has more than 700 dealerships nationwide.
MX-5 Miata sales jumped to 1,295 in February 2006, compared with 573 in the same month of 2005. That is a 126% increase.
Year-to-date MX-5 Miata sales ended the month of February 2006 at 2,362 versus 1,089 for the previous year. That is a 117% increase.
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